Frédéric Pons

Emotions, first sales growth driver

Emotion, fascinating core of your growth : positive differentiation and value strategy. Why do luxury companies have an excessive stock market valuation compared to their turnover? Why is a soda brand such as Red Bull located in the top 3 of the most influential brands on Facebook? Why does Cristiano Ronaldo appear at the top of Instagram? Why are LVMH, Apple or L'Oréal so attractive to students? Why did the French show so much cohesion at the end of the football World Cup last year? Emotions guide our choices: politics, brand preference, investment, management, relationships... Our emotions heal us or make us sick. The intangible and the irrational are thus powerful influencers. Neurological studies and experiments show that the first referee of our choices and decisions are our emotions. At the time of Digital, Data and homogenised offers, aligned with the competition, to be really interested in the emotions of its customers and their needs, to show them an authentic benevolence and to work on the sensory aspects aiming a smooth and seamless experience seem much relevant. It is one of the most profitable and efficient growth drivers. Anticipate, observe, listen, understand and answer your customers’ hidden needs and emotions in order to both make up selling and strengthen your positive differentiation. Explore one of the most efficient, profitable but seldom used growth drivers of the retail market. Learn how to complete your professional functional expertise with an outstanding level of commercial hospitality in order to deliver individualized supreme customer experiences, guarantees of loyalty and a higher average margin. Assimilate what may be your best return on investment.