Samuel Gaulay - Speaker on innovation
Speaker — Entrepreneur | Creator of the IA + IB + IC method | TEDx Speaker | MIT Sloan Graduate | Creative Tech Lab Innovation at Capgemini | Founder of MAGICL∆B
Samuel Gaulay is the creator of the IA + IB + IC method: a method to help organizations and their collaborators orchestrate artificial intelligence, human intelligence, and collective intelligence, rather than stacking tools without rethinking their workflows.
His conviction: most companies approach AI as a tool to deploy, whereas it is a transformation of how work is structured. This explains the disappointing ROI of AI today in most organizations.
His interventions are not presentations with slides: they are true conference-shows, where live technological demonstrations (robots, connected avatars...) and magic blend to capture attention and provoke thought.
A magician for many years, Samuel uses magic as an educational tool. It questions the boundary between real innovation and hype, and anchors the message durably in the audience.
Founder of IT SOCIAL (B2B media for IT decision-makers, ~100,000 visitors/month) and MAGICL∆B, his innovation lab in Paris, Creative Technology Advisor at Capgemini's Innovation Lab since 2017.
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Frequently asked questions
Which topics does Samuel Gaulay cover as a speaker?
Samuel Gaulay speaks on the following topics: intelligence artificielle, innovation, strategie, futur du travail, organisation du travail, leadership, influence and collaboration.
How do I book Samuel Gaulay for a conference?
To book Samuel Gaulay, contact the Lespeakers agency. An advisor will call you back to scope the event, dates and format.
How much does a conference with Samuel Gaulay cost?
Samuel Gaulay's fees:
- Conference : 6500 €
Booking is handled through Lespeakers.
Which languages does Samuel Gaulay speak on stage?
Samuel Gaulay speaks as speaker in french and english.
Where is Samuel Gaulay based?
Here is where Samuel Gaulay is based: France.
Where does Samuel Gaulay speak?
Samuel Gaulay's speaking locations: France · Maroc · Inde · Pays-Bas · Allemagne · Algérie · Tunisie · Sri Lanka · Espagne · Suisse · Belgique.
Which speaking formats does Samuel Gaulay offer?
Samuel Gaulay offers the following formats: Conférence, TedX, Masterclass.
Which audience should book Samuel Gaulay?
Managers, Comité de direction, Equipes projet.
What did Samuel Gaulay do before becoming a speaker?
Marketing Director in the high-tech sector (Computer Associates, then Marketing Director Europe at EasyVista), with an active commitment within the CMIT, where he was already organizing conferences.
What led Samuel Gaulay to become a speaker?
A natural evolution: from hosting conferences at CMIT to founding a Tech media in 2012, then immersing in the Capgemini Innovation Lab since 2017, which has nourished his method.
Why book Samuel Gaulay rather than another speaker?
Because he does not just talk about AI: he demonstrates live, through magic and technology, how to orchestrate artificial, biological, and collective intelligence for a concrete ROI.
What is Samuel Gaulay's speaking angle?
Crossing magic, stage, and business method to make tangible what distinguishes the orchestration of intelligences (AI + IB + IC) from a simple stacking of tools.
How does the audience experience a talk by Samuel Gaulay?
A sustained pace, between laughter provoked by magic demonstrations and moments of realization where the audience understands that what they have just seen is a metaphor for their own work.
Why do organizers like working with Samuel Gaulay?
For his responsiveness in pre-event communication, his ability to adapt the content to the brief and the client's challenges, and the reliability of a format refined over more than 1000 conferences.
What concrete results can the audience expect after a talk by Samuel Gaulay?
An operational framework — the IA+IB+IC method — to orchestrate artificial, biological, and collective intelligence within their own workflows.
His conferences
The AI + IB + IC Strategy: Reveal Your Unique Value
Samuel Gaulay's signature conference starts from a simple yet disturbing observation: in most companies, the return on investment of AI is disappointing. Not because the tools are bad, but because organizations seek to be more productive on past tasks, instead of rethinking the very structuring of their workflows. Copilot, ChatGPT, Gemini are deployed... rarely transformed into real advantage.
Samuel proposes a reversal: instead of starting from the tool, start from the action workflow and ask, at each step, what intelligence should do what. This is the AI + IB + IC method: orchestrating artificial intelligence, human (biological) intelligence, and collective intelligence to bring forth what, in each organization, cannot be imitated, automated, or delegated.
On stage, the demonstration is as convincing as the speech: robot Pepper, a conversational avatar connected to a generative AI, and magic as a tool to question the boundary between real innovation and illusion.
Samuel has been a magician for many years. The example that structures the entire conference: in 2005, two amateurs equipped with three ordinary computers defeated two grandmasters of chess and their supercomputers in the finals... proof that the quality of orchestration outweighs brute power.
A conference for executive committees and major events, which leaves participants with a concrete framework to transform their workflows, and not a new discourse on AI.
Revealing Your Influence: The API Method
Why does a magician manage to make people believe in messages that do not exist, while we sometimes struggle to convince with messages that are true? This is the question that opens this conference.
Samuel Gaulay demonstrates that the issue is never what we say. It is what we transmit. What the other retains, feels, and decides to do. The only KPI that matters in a relationship, whether managerial, commercial, or public.
To act on this KPI, Samuel relies on the A.P.I. method he developed: Attention, Perception, Inspiration
Three levers he directly borrows from the techniques of neuroscience and mentalism, which he has practiced for many years.
Attention: understanding how human attention works, to know what actually enters the mind of the other, amidst the ambient noise.
Perception: what matters is never what we say, but the perception that the listener has — and this perception is built, it is not decreed.
Inspiration: action on beliefs rather than arguments. Inspire a conviction rather than impose an opinion.
On stage, Samuel illustrates each lever with a demonstration of mentalism, before linking it very concretely to management, sales, or public speaking situations. Followed by a practical workshop, the conference provides participants with an immediately applicable framework to reveal their real influence.