Large companies are all about having a process. A system. There's CRM. There's deal qualification. There's the QBR. But nothing can take the place of your senses. Did the customer tell you they want to meet again? Did they actually mean it? Did they claim they needed collateral? Did they actually read it? Did the customer claim their CIO only rubber stamps their decisions? Are there CIO's who only rubber stamp? In this presentation, Christina demonstrate how your senses are for more valuable than any sales process.