publié il y a 10 jours


Conférence : 3000
Interview : 2000
Table ronde : 1500



Diminishing organic social reach, distrust of brand marketing and information overload makes reaching and engaging today's B2B buyer harder than ever. Influencer marketing is on top of the marketing trends lists for top tactics in 2019, but most B2B brands are still experimenting or simply don't know how to identify, engage, and activate influencers. To evolve your influencer marketing to the next level, you'll need a plan. Takeaway How top B2B brands attract, engage, and convert with influencer partners Where influencer collaboration can have the most impact for your company and customers A framework for integrating influencers in content marketing programs How to align influencer marketing goals with measurement Options for paid influencer marketplaces vs. DIY influencer marketing platforms