What is the quality that promotes most purchases? What is the email header that attracts the most clicks? What influencer is drawing the most eyeballs? It has never been more difficult to answer these questions and to understand your consumers. With market research now heavily out of date and consumers changing at a faster rate than ever before, it's not easy to be a marketer. In this talk, I'm going to explain some of the key fundamental laws, based on consumer psychology, that help every marketer understand their consumers. While describing the potential of market research and how it will make it possible for customers to fully understand the 2020 plan.